Five years ago, our founder walked out of a routine dental check-up with the same words half of America has heard: 'You have early demineralization. If you don't change something, you'll need a filling next year.' She was 33. She drank three espressos a day, a glass of red with dinner, and brushed twice with the most expensive fluoride toothpaste she could find. She thought she was doing everything right.

The fluoride-free toothpaste shelf was exploding with hydroxyapatite formulations, water flossers, tongue scrapers. But the chewing gum aisle? Still Trident. Still Mentos. Still sorbitol, aspartame, and synthetic plastic-derived gum bases. The gap was hiding in plain sight: brushing twice a day is great, but for the fourteen hours between brushings — when your enamel is being battered by coffee, citrus, wine, soda and acidic snacks — nothing was fighting back.

We spent two years finding the formula. Working with food scientists, dental researchers, and a small team of dentists who agreed our intuition was correct. We landed on nine ingredients — each with a job. Pharmaceutical-grade nano-hydroxyapatite. Organic xylitol from birch. Chicle tree-sap base. Bentonite calcium clay. Eggshell calcium. Propolis. Coconut oil. Erythritol. Natural spearmint. 2,847+ five-star reviews later, we're still small and obsessive — based in Brooklyn, answering every customer email ourselves.